Born William Adams, you know him as will.i.am, the frontman of The Black Eyed Peas with an ever-contagious and captivating smize. But did you know he is also a creative entrepreneur fascinated with Artificial Intelligence?

Recognized with seven Grammy Awards, an Emmy Award, two NAACP Image Awards, a Webby Award, an Honorary Fellowship by the Institution of Engineering and Technology, named Young Global Leader by the World Economic Forum and much more, it is safe to say that will.i.am has made a name for himself in the music industry as well as far beyond it.

He was the first recording artist to send a song to Mars in conjunction with NASA’s Curiosity Mars Space Lab. No unexpected side-step if you know his geeky side: for instance, will.i.am co-chairs the World Economic Forum’s Generation AI working group, examining the interaction of AI and youth across education, play and privacy