Comments on: Boom!BOOM! Shotgun PRO App-ers Wage War on Competition http://www.tomorrowland.com/2009/03/27/boomboom-shotgun-pro-wages-war/ technology making our lives more futuristic and fun Sun, 30 Oct 2011 10:25:38 +0000 hourly 1 http://wordpress.org/?v= By: David Sutherland http://www.tomorrowland.com/2009/03/27/boomboom-shotgun-pro-wages-war/comment-page-1/#comment-5481 David Sutherland Fri, 10 Apr 2009 08:09:56 +0000 http://www.tomorrowland.com/?p=1184#comment-5481 My college small business professor said our class, "competition legitimizes a market place." -- in other words, this should actually be good news. If this product is that much better than the knock-off freebie, then the knock-off ends up serving as a advertising mechanism... well, that's the theory. It's like finding two fast food restaurants near your work. As soon as you decide to try one, you are more open to visiting the other. It's the initial acceptance of the concept that is hard for marketers to get to with their buying public. My college small business professor said our class, "competition legitimizes a market place." — in other words, this should actually be good news. If this product is that much better than the knock-off freebie, then the knock-off ends up serving as a advertising mechanism… well, that's the theory.

It's like finding two fast food restaurants near your work. As soon as you decide to try one, you are more open to visiting the other. It's the initial acceptance of the concept that is hard for marketers to get to with their buying public.

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